HEAD TRASH IN THE WORKPLACE – OFFER LADDER Here’s the Workplace Offer Ladder presented as a tiered structure based on depth, duration, and level of personalisation. We’ll break it down into: ACCESS LEVELS (Formats) DEPTH LEVELS (How far we go) CORE PROGRAMMES (Packaged Offers) 🌟 1. ACCESS LEVELS This is the format – how the Head Trash experience is delivered. Each format can plug into different levels of depth. Level Format Description Who It's Ideal For 1 Keynote (1hr) Inspiring talk that introduces key concepts (Ladder of Growth, Soulful Leadership, etc.) Leadership offsites, conferences, culture events 2 Workshop (Half or Full Day) Interactive sessions going deeper into content themes (e.g. Ladder of Growth, archetypes, stress, anxiety triggers) Taster experience, pilot with teams 3 Short Programme (1-6 weeks) Light-touch, scalable intervention for larger groups. Often group-only. Includes content + weekly check-ins. Low-risk pilot or large teams (e.g. CS, Ops) 4 Signature Programme (3 months) Bespoke roadmap + group work + 1:1 touchpoints = optimal change environment High-potential teams or leaders needing transformation 5 Intensive Support (1:1 or Bespoke) High-touch, bespoke, usually 1:1 or small pods. Ideal for execs or individuals navigating complexity. Executive coaching, burnout recovery, maternity returners 🌀 2. DEPTH LEVELS This is the engine under the hood. What kind of transformation are we enabling? Level Depth What Happens Light Awareness & Inspiration We introduce the growth journey, emotional triggers, self-awareness tools. No clearance work yet. Medium Try the Tools We introduce Head Trash Clearance through a demo or guided experience. They may start to try self-clearances. Deep Personalised Healing Participants receive personalised Head Trash Plans, bespoke resources, and group or 1:1 support to move up a rung on the growth ladder. Transformational Integrated Change Long-term change with continued support, check-ins, and evolving clearances. Hybrid of personal and collective transformation. 🧭 3. CORE PROGRAMMES (With Example Language) Let’s now package these together into simple, easy-to-sell offer tiers. These are flexible plug-and-play solutions for your coaches to use depending on who they’re talking to and where that client is on the buying journey. 🧱 Tier 1: Ignite Keynote Presentation (1 hour) A powerful introduction to the Head Trash approach and the Ladder of Growth. Topics can include: Rehumanising the Workplace Soulful Leadership The Ladder of Growth The Conker Archetype in the Workplace Ideal for: Culture change conversations, leadership away days, lunch & learns, conferences. 🛠️ Tier 2: Explore Half-Day or Full-Day Workshop Deeper exploration of one of the above topics. Interactive, reflective, thought-provoking. Half-Day: Learning + group exploration (no clearance) Full-Day: Can include a live demo of Head Trash Clearance (if desired) Ideal for: Pilots, team development sessions, departmental away days 🧪 Tier 3: Experience 4–6 Week Group Programme A focused, theme-based programme (e.g. visibility, imposter syndrome, anxiety, overwhelm). Group-based, light-touch. 1x Kick-off Session (Live) Weekly Group Check-ins Access to healing resources Optional live group clearance Ideal for: Teams under pressure, DEI initiatives, or wellbeing weeks Group Size: Up to 30 (split into cohorts if needed) 🚀 Tier 4: Transform The Signature 3-Month Programme This is the hero offer: A hybrid group + 1:1 transformation journey that moves participants up a rung on the Ladder of Growth. Includes: Personalised Head Trash Plan 1:1 sessions with HTC Coach (monthly) Fortnightly Group Sessions Group Clearances Bespoke healing resources Ideal for: Managers, emerging leaders, change champions Group Size: 6–8 participants 🔥 Big Promise: “We will move you up one level on the Ladder of Growth — Guaranteed.” 💎 Tier 5: Elevate Bespoke 1:1 Programme or Team Intensive Deep, high-touch intervention for individuals or senior teams. Full assessment Bespoke Head Trash Plan 1:1 Coaching + Clearances Optional shadow support during key business initiatives (e.g. leadership transitions, launches) Ideal for: Executive leaders, founders, or high-stakes teams Think of this as: The premium concierge offering 💬 Language Cheat Sheet for Practitioners Here’s how we can talk about the offer tiers simply: “We start with awareness (keynote/workshop), then give people a taste (short programme), and for real change we need 3 months (signature transformation).” “Think of it like test-driving the car (workshop), then taking it home for the weekend (short programme), and finally buying the whole package with your custom features (signature programme).” “The framework stays the same — what changes is how deep we go and how personal it gets.” ✅ Ready-to-Go Menu (One Pager Style for Clients) Offer Name Duration Format Depth Ideal Use Case Ignite 1 Hour Keynote Awareness Leadership events, away days Explore Half or Full Day Workshop Awareness → Try Departmental workshops Experience 4–6 Weeks Group Programme Try Large team taster Transform 3 Months Group + 1:1 Hybrid Personalised Change Management / Talent Pipeline Elevate Bespoke 1:1 / Pod Intensive Deep Change Executives, founders, senior teams 🧱 Bonus: Offer Builders for Coaches These variables can be "dialled up/down" when creating bespoke packages: Level of 1:1 support (none, light, medium, high) Access to personalised Head Trash Plan Group size Length of engagement Delivery format (in-person, remote, hybrid) Focus theme (e.g. burnout, visibility, overwhelm, soulful leadership)